About Sirona Recovery

Empowering our community to attain desired physical, mental health, and wellness goals.

Who We Are

Our staff meet everyone seeking our services with no preconceived notions or judgement, only a desire to meet our consumers where they are and to work toward the individual goals chosen by each. Sirona Recovery staff utilize evidence-based and evidence-informed practices and programming wherever possible in all service delivery. At root, Sirona Recovery is our staff – individuals selected for their dedication, passion, and genuine desire to make a positive impact on the consumers and communities with which we work. For us, success is measured by reflecting upon the wellbeing of the consumers that trust us to join them on their journey of recovery and wellbeing.

We are a part of The Difference Principle Network. The Difference Principle provides evidence-backed management and administrative services to social justice nonprofit organizations. We are the parent organization under which a growing number of nonprofits (Sirona Recovery, JusticePoint, Justice Initiatives Institute) thrive. Our job is the back office administrative work, leaving the staff of our network organizations free to fulfill their agency’s mission, vision, and goals. We foster multi-faceted solutions to complex social problems through collaboration, shared resource deployment, and multi-disciplinary problem-solving strategies. Within The Difference Principle, silos do not exist.

Successful collaboration and community outcomes begin with great leadership.

Executive Team
Nick Sayner, MPA
Co-Founder | Chief Executive Officer
Nick Sayner, MPA
Co-Founder | Chief Executive Officer

As one of The Difference Principle’s two Co-Founders, Nick Sayner brings experience, education and a long list of list of accomplishments working in the criminal justice system and with nonprofit organizations in the County, State and Nation. Nick began his career with Wisconsin Community Services (WCS) as a volunteer in 1995. He worked in various capacities of the pretrial services program while at WCS, ending his tenure as manager of the release planning program in 2001.

Nick joined Justice 2000 in 2002 where he held multiple positions including release planning case manager and supervisor, forensic tracking case manager, program coordinator and held the position of Pretrial Services Program Director before taking the position as Division Director when Justice 2000 merged with Community Advocates in January, 2010. In addition to his many years in pretrial services with WCS and Justice 2000, Nick expanded his career path in the criminal justice field that encompasses his active involvement in Milwaukee County’s Community Criminal Justice Council (MCCJC).

In August of 2010 he was asked by the MCCJC executive committee to serve on the Evidence Based Decision Making policy team and was soon selected to co-chair a working sub-committee focusing on pretrial services. In 2010, the National Institute of Corrections selected Nick to take part in both the “Orientation for New Pretrial Executives,” and the “Short Term Technical Assistance Training Seminar,” certifying him to act as a NIC Pretrial Services Technical Assistance provider. In November 2011 Nick was elected to an at large board member position of the National Association of Pretrial Services Agencies (NAPSA) the professional membership organization for pretrial practitioners. In 2012, Nick was invited to take a position on the State of Wisconsin’s Problem Solving Court Subcommittee of the State Community Justice Council. Nick received his Master of Public Administration Degree with an emphasis in Nonprofit Management from the Keller Graduate School of Management in 2013.

Edward Gordon, JD
Co-Founder | Chief Operating Officer
Edward Gordon, JD
Co-Founder | Chief Operating Officer

Edward Gordon co-founded JusticePoint, Inc. the first agency in The Difference Principle network, in 2012 and serves as the agency’s Chief Operating Officer. He began his career in the criminal justice field at Justice 2000 in 2003 after receiving bachelor’s degrees in Social Philosophy and Psychology from Marquette University. Edward started as a Forensic Case Manager, though he quickly advanced through the growing agency — serving as a Team Leader, Program Coordinator, Assistant Program Director, Program Director, and Division Administrator before leaving Justice 2000 to co-found JusticePoint in 2012. Through JusticePoint, Edward had the opportunity to craft an agency dedicated to demonstrated outcomes and program impact. Since founding the agency, Edward and his colleagues have grown the network from an annual budget of $50,000 in 2012 to an estimated annual budget of $17.1 million in 2021.

After founding JusticePoint, Edward and JusticePoint’s Executive Team were involved in the creation of several nonprofit organizations – Justice Initiatives Institute in 2013 and Third Coast Legal in 2014. To improve efficiency in managing several individual nonprofits, Edward and his colleagues founded The Difference Principle, Inc. in 2013. The Difference Principle provides administrative services for all the network’s subsidiaries, including administration, human resources, accounting, fund development, grant writing, information technology, graphic design, contract administration, board development, and employee benefits negotiation/administration.

In 2015, Edward and the TDP Executive Management Team and Board of Trustees successfully negotiated the merger of Starting Point, Inc. into The Difference Principle’s network of social justice nonprofits. In 2019, COPE Services merged into Starting Point, Inc. and in 2020, Starting Point, COPE Services, and JusticePoint’s behavioral health programs were reorganized under a new brand flag, Sirona Recovery, Inc.

Edward received his graduate education at the Marquette University Law School where he gained practical experience in Alternative Dispute Resolution, Negotiation, Immigration, and International Jurisprudence before earning his Juris Doctorate in May, 2010. Edward currently represents pretrial services on various local and state policy workgroups and community justice councils. He has been a speaker at several national conventions in the fields of mental health, criminal justice, and nonprofit management. Edward regularly provides technical assistance and consulting services to justice systems seeking to start or refine criminal justice programs and interventions, including serving as an accreditation auditor for the National Association of Pretrial Services Agencies (NAPSA) since 2018.

Julie Murdock, MSW, SPHR
Chief Human Resources Officer
Julie Murdock, MSW, SPHR
Chief Human Resources Officer

Julie Murdock joined JusticePoint as the Director of Human Resources in January 2014 and now serves as the Chief Human Resources for entire The Difference Principle network. Julie provides our network with extensive leadership in non-profit management including over 25 years of experience in Human Resources, program direction, and operations management. Julie earned a Master’s degree in Social Work from University of Wisconsin-Milwaukee and is certified as a Senior Professional in Human Resources (SPHR) and as a Society for Human Resources Management – Senior Certified Professional (SHRM-SCP).

Ms. Murdock has managed the Human Resources function for small non-profits and for agencies with over 200 employees since 1992. Julie has had direct oversight of social services programs and personnel since first being promoted to a management position in 1996 at a local nonprofit. Julie comes to our network with wealth of experience and knowledge in human resources law and practice, fair and sound personnel practices, benefits administration, staff development, and overall nonprofit leadership. She also brings an incredible skill in coordinating and writing training curriculums for employee development. Julie is part of the Helen Bader Institute for Nonprofit Management Nonprofit Executive/Human Resources Leadership group in Milwaukee and is a member of the local Society for Human Resources Management (SHRM) chapter.

Carolyn Parkinson, JD, LCSW, CS-IT
Director of Behavioral Health
Carolyn Parkinson, JD, LCSW, CS-IT
Director of Behavioral Health

Carolyn Parkinson joined The Difference Principle as the Director of Behavioral Health programs in October of 2018. Carolyn brings many years of experience in behavioral health, social welfare, and program development and management. Prior to joining TDP, Carolyn was employed by the State of Wisconsin’s Department of Public Instruction as the Director of the Wisconsin Educational Opportunity Program where she oversaw statewide college and career readiness programming for economically disadvantaged and first generation prospective college students. Prior to working for the state Carolyn spent several years as a practicing Family Law attorney. Carolyn also served as a School Social Worker for MPS and as the Coordinator of MPS’s Homeless Education Program. Earlier in her career Carolyn was a psychotherapist in private practice providing individual, group, and family counseling to youth, adults, and families. Carolyn holds a Juris Doctorate (JD) from the Marquette University Law School and an MSW from the University of Wisconsin – Milwaukee.

Victoria Lupo, MS
Director of Quality Management
Victoria Lupo, MS
Director of Quality Management

Victoria Lupo joined JusticePoint in January of 2013 as its Pretrial Program Director. Victoria served in that role where she was responsible for the oversight and management of all of Milwaukee County’s Pretrial Services until joining The Difference Principle as Director of Quality Management in late December of 2017. In Victoria’s role as Pretrial Program Director she oversaw the implementation of several of Milwaukee County’s Criminal Justice initiatives which included furthering the use of risk assessments for pretrial, re-designing pretrial supervision, expansion of Early Interventions and the development of a new database system for all of Milwaukee County’s pretrial criminal justice programming. In her current role Victoria is committed to bringing evidenced based programming, practice, and policy to local jurisdictions and agencies within the criminal justice system. Victoria has served on several of the Milwaukee County Criminal Justice Coordinating Council’s subcommittees and attended the National Institute of Corrections Pretrial Executive training. She has 15 years of service in the Pretrial Services field and has her Master’s Degree in Criminal Justice from the University of Wisconsin-Milwaukee.

Daniela Imig, MS
Director of New Initiatives
Daniela Imig, MS
Director of New Initiatives

Daniela Imig joined The Difference Principle in November 2018 and brings over 12 years of experience in the Behavioral Health and Criminal Justice fields. She is responsible for managing the implementation of all new programming and network initiatives, including determining and deploying all necessary agency resources for new programs such as training and quality management and is the lead hiring recruiter for all staff required for new programs. A key component of Daniela’s role is assisting system stakeholders with program design and startup and making necessary adjustments to program policies/practices as needs arise during the implementation process. Daniela is centrally responsible for facilitating communication between JusticePoint/Sirona Recovery and local stakeholders to promote the smooth execution of new evidence-based programming. She completed the National Institute of Corrections Pretrial Executive training and is certified as a Technical Assistance Provider for jurisdictions implementing the Public Safety Assessment (PSA). Daniela also manages all of the social media pages for JusticePoint (Facebook, Twitter, LinkedIn) and Sirona Recovery (Facebook, Twitter, LinkedIn).

Daniela earned her Master of Science degree in Criminal Justice from the University of Wisconsin-Milwaukee (UWM). In addition to her work at The Difference Principle, Daniela is an Adjunct Lecturer at UWM where she teaches several Criminal Justice courses.

Program Administrators
Administrators
Jennifer Beer, BSW, SAC-IT
Opioid Treatment Center
Jennifer Beer, BSW, SAC-IT
Opioid Treatment Center

Jennifer is the Director of the Opioid Treatment Center (OTC) in Dodge and Fond du Lac Counties. Jennifer joined JusticePoint in 2015 and has worked in Pretrial Supervision, TAD, Drug Treatment Court, Cognitive Behavioral Programming and Peer Support in the Milwaukee programs before joining the OTC in 2019. Jennifer has a Bachelor of Social Work degree from the University of Wisconsin-Whitewater, has a Substance Abuse Counselor-in training license, and is also a Certified Peer Specialist. Jennifer enjoys helping people find their own path to recovery by connecting them with resources and treatment they need and by working to address barriers and stigma in the community for people with substance use disorders.

Melissa Drews, MSW, CAPSW
Youth Services, Ozaukee TAD, COPE Line, Healing Point Sober House
Melissa Drews, MSW, CAPSW
Youth Services, Ozaukee TAD, COPE Line, Healing Point Sober House

Melissa joined The Difference Principle network in 2013, and primarily worked in a case management role in the Treatment Alternatives and Diversion (TAD) program in Milwaukee County, where she monitored clients struggling with mental health and substance use. Prior to this, Melissa began her professional career with a BS Dietetics degree from the University of Wisconsin-Madison, and gained several years of experience in nutritional program development in the Madison area. Looking to make a greater impact, Melissa went on to obtain a Master of Social Work at the University of Denver in Colorado, where she also worked in various schools in the community to implement restorative justice programming for at-risk youth. Melissa transitioned her case management role at JusticePoint to become theProgram Director of the organization formerly known as Starting Point, Inc. in 2018. In her free time, Melissa enjoys trying out new cooking techniques, traveling to places off the beaten path, and enjoying the company of her friends and family members.

Cleshetta Nash, MA
Comprehensive Community Services
Cleshetta Nash, MA
Comprehensive Community Services

Cleshetta Nash is a Program Director for the Comprehensive Community Services (CCS) program. Cleshetta comes to Sirona with a BA in social welfare and MA in Human resource management. Cleshetta has many years of non-profit management experience. Cleshetta began her career interning at Wisconsin Correctional Services, and later began working full time at Municipal Court. Cleshetta found that working with low income families was her passion as she worked in Wisconsin Works program for over fifteen years as an Operation Managers in TANF programs. In 2010 Cleshetta began working as a supervisor for Milwaukee County Child support Case Initiation Unit. Cleshetta and her team were able to successfully schedule cases for paternity establishment and improved Milwaukee Counties performance from the 72nd county to the top five counties in the state. In 2015 Cleshetta began working for the State of WI Department of Public Instruction as a supervisor in the GEAR UP program. Here she continued to provide support to first generation students in the Milwaukee, Racine, and Madison school districts by helping them prepare for college. Cleshetta returned to non-profits in July of 2019, as a Program Director for CCS.

She spends her spare time with her kids and the family dog taking walks and hanging out at local park trails. Cleshetta is a sports mom and attends various school sport activities, as well as being a girl scout troop leader and sharing her knowledge with future leaders.

Kim Stangel, MSSW, LCSW
Recovery Support Coordination, Access Point
Kim Stangel, MSSW, LCSW
Recovery Support Coordination, Access Point

Kim is the Director of the Recovery Support Coordination and Access Point programs. She has worked in the social work field for over 19 years and spent 13 of those years at Justice 2000 and JusticePoint. Prior to joining Justice 2000 as a Program Coordinator in 2007, Kim served as an intake counselor at a hospital emergency department and behavioral health unit, and as a social worker in a Community Support Program, in Child Protective Services, and at the State Mental Health Institute. Kim joined JusticePoint as an Assistant Director in January 2014 and has been the Director of the Recovery Support Coordination and Access Point programs since January 2017. Kim earned her Master of Science degree in Social Work from the University of Wisconsin – Madison in 2002 and became a Licensed Clinical Social Worker in 2005. She is passionate about social justice and providing meaningful services to individuals with mental health and substance use concerns. Kim enjoys being part of a team that makes a difference in our community by providing support, removing barriers, building on strengths, and connecting individuals to resources to meet their basic needs and make positive changes in their lives.

Sarah Wang, MA, LPC
Ancillary Services and Housing
Sarah Wang, MA, LPC
Ancillary Services and Housing

Sarah Wang has been at JusticePoint since May 2017 and is currently the Interim Ancillary Services Program Director overseeing the ancillary services for Comprehensive Community Services and supported housing at St. Anthony’s and United House. She received her undergraduate education at UW-Madison with a double major in Art and Communication Science. Sarah holds an LPC licensure and completed her Master’s at UWM in Educational Psychology with a concentration in Community Counseling (now Clinical Mental Health Counseling) with an emphasis on Trauma-informed Care. She brings nine years of experience working in social service agencies in Milwaukee providing non-profit leadership, clinical oversight, and direct service. Sarah has focused her work on providing evidence-based mental health and recovery services, specializing in trauma-informed and harm reduction approaches with clients from many different backgrounds, including those navigating the criminal justice system. Outside of work, Sarah enjoys kayaking, photography, and cooking. She also works with local community organizations who strive to improve equity in policing and runs her own psychotherapy private practice.

Pursue Your Passion

Thoughtful, talented, and compassionate leaders are essential to helping guide individuals in their recovery.